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Apple is reportedly in talks with Meta regarding the possibility of bringing Meta’s generative artificial intelligence model Llama 3 to its devices. However, Bloomberg reports that the negotiations were brief and did not progress. Meta, which owns Facebook, Instagram, and Whatsapp, is known for its artificial intelligence applications.
Apple’s discussions with Meta are part of a larger trend where companies are seeking to leverage Apple’s distribution network through its iPhones. However, Bloomberg’s Mark Gurman reports that Apple has rejected Meta’s proposal to bring Llama to Apple devices. The discussions between the two companies did not lead to any formal arrangements, with Apple citing concerns about Meta’s privacy policies as a reason for not pursuing further discussions.
Despite this setback, Apple has already signed an agreement with another artificial intelligence developer, Open AI, in an effort to enhance its AI capabilities. The company aims to offer a range of AI tools for users to choose from on their devices. By partnering with AI companies, Apple can expand its offerings while giving these companies access to a large user base.
In the European Union, Apple has stated that it will not introduce new artificial intelligence features to users this year due to uncertainties related to EU restrictions and their potential impact on data security. The company plans to roll out new features to American users in the coming fall. Overall, Apple’s negotiations with AI companies reflect its commitment to expanding its AI offerings while ensuring user privacy and data security. Partnerships with AI companies can benefit both parties by providing users with innovative tools and increasing opportunities for companies to attract more users to their applications.
