Apple’s former design chief, Jony Ive, has recently discussed the device that had a profound impact on him. Ive, best known for his work on iconic products such as the iPhone, iPad and MacBook, expressed pride in the work done on Apple’s first wearable product, the Apple Watch. He described the watch as a personal product that is worn on the wrist, making it unique among Apple’s lineup.
Nearly a decade after its release, the Apple Watch remains one of the most popular wearables on the market. Ive noted that people have a different relationship with items they wear, especially those that are as personal and intimate as a watch. This observation sheds light on the challenges faced by wearable technology companies like Apple as they try to create products that resonate with consumers on a deeper level.
Since leaving Apple in 2019, Ive has started his own design firm called LoveFrom. However, despite his departure, the Apple Watch continues to be a major success for Apple and contributes significantly to its revenue. Wearables such as the Apple Watch have become an essential part of Apple’s product lineup and key driver of its financial success.