According to a recent report by Bloomberg, Apple is in talks with Google to use its AI technology, Gemini, in its products. This news comes after Apple announced its own AI, Apple Intelligence, and a partnership with OpenAI to enhance its assistant Siri with ChatGPT earlier this month. The company is expected to announce a deal with at least one AI company to further enhance its system, with Google and Anthropic being potential candidates.
However, it was previously reported that Apple was in talks with Meta about a potential deal. Unfortunately, those discussions did not result in an agreement. Despite this setback, Apple’s Intelligence capabilities will be crucial in driving increased hardware sales, with new AI features expected to be a key marketing focus for the upcoming launch of the iPhone 16.
In addition to its hardware sales efforts, Bloomberg also reports that Apple Intelligence could extend to its augmented and virtual reality glasses, Vision Pro. While a launch of these glasses is not expected to happen this year, it is clear that Apple is committed to incorporating advanced AI technology into all aspects of its business.