Apple Delays Launch of AI Ecosystem, Mirroring for Mac and SharePlay Due to EU Regulatory Uncertainties

Apple has delayed the launch of its Artificial Intelligence ecosystem, Apple Intelligence, along with the features iPhone Mirroring for Mac and SharePlay Screen Sharing in the European Union due to regulatory uncertainties related to the EU’s Digital Markets Act (DMA). The DMA aims to regulate the market power of major digital companies and ensure fair competition in online services. It identifies gatekeepers and imposes certain commitments and prohibitions on them.

Apple is considered a market access guardian under the DMA due to its strong economic position, with a significant annual turnover, market capitalization, and active user base in the EU. In response to the DMA’s requirements, the company made adjustments to its operating system with the iOS 17.4 update, enabling features like third-party app installations and alternative payment methods.

The delay in launching these features is aimed at avoiding any violations of EU regulations. Apple is currently working on examining these features thoroughly to ensure compliance with the DMA requirements before making them available to users in Europe. Media reports suggest that the company is awaiting guidance from the European Commission on the necessary permissions for third-party access to Apple Intelligence functions.

Although Apple hopes to introduce these features to EU users soon, the launch will be delayed as it navigates the regulatory landscape. The company is focused on ensuring that its offerings align with EU rules and regulations, which require careful consideration and scrutiny to avoid any legal complications.