Apeel Sciences has announced the final components of “The Apeel Leverage,” which aims to highlight the benefits its technologies can offer in improving the capabilities of the fresh produce supply chain over long distances. The focus areas, “Here for the Long-Haul” and “Satisfy You and Your Customers,” have been developed to ensure that produce not only travels longer distances but also exceeds customer expectations upon arrival.
According to Ryan Fink, senior vice president of commercial at Apeel Sciences, the goal of “The Apeel Leverage” campaign is to demonstrate how their technologies can enhance their partners’ supply chain capabilities through the pillars of “Expanding Offerings with Confidence,” “Helping You Sell More,” “Here for the Long-Haul,” and “Satisfy You and Your Customers.” The company’s technology allows suppliers to ship their produce further with confidence, reducing rejections or quality markdowns and ultimately improving profitability.
Apeel’s protection enables produce to endure long shipping distances, unlocking new markets previously considered unattainable due to concerns about spoilage. By maintaining the quality of fruits and vegetables, Apeel Sciences helps retailers meet consumers’ increasing demands for quality and sustainability, leading to more attractive produce displays and marketing strategies that enhance customer satisfaction while shopping.
Ryan Fink emphasizes that the pillars of “The Apeel Leverage” campaign support partners’ operational needs while meeting the growing consumer demand for sustainable and high-quality produce. By aligning their technology with partners’ and consumers’ needs, Apeel Sciences aims to create a significant impact across the entire supply chain. For more information, contact Mark Carmel at Apeel Sciences.
