The smartphone display market has experienced a quick recovery in 2023, following the complete lifting of COVID-19 control measures in the second quarter. This recovery has been driven by the increase in outdoor and travel activities. In 2023, annual smartphone display shipments reached 1.45 billion units, indicating a 5% year-on-year growth from 2022. AMOLED technology is gaining prominence and is predicted to surpass TFT LCD shipments by 2024, as reported by Omdia’s Smartphone Display Market Tracker.
According to Omdia’s actual shipment data for the first quarter of 2024, AMOLED shipments saw a 39% year-on-year increase, reaching 182 million units. In contrast, TFT LCD shipments dropped by 10% year-on-year to 172 million units. This marks the first time AMOLED shipments have exceeded TFT LCD shipments on a quarterly basis. Omdia’s short-term forecast predicts that AMOLED will make up 53% of smartphone display shipments in the second quarter of 2024 and is expected to grow to 56% in the third quarter of