Amazon has secured the exclusive streaming rights to one National Football League playoff game next season on its Prime Video platform. The deal comes after NBCUniversal’s Peacock streamed the January 13 matchup between the Kansas City Chiefs and Miami Dolphins, making history as the most streamed event in US history. Peacock did not lose the rights to exclusively stream a playoff game, but rather Amazon earned it by hitting certain performance benchmarks in their 2021 streaming deal with the NFL, which gave Prime Video the sole right to stream “Thursday Night Football” starting last season.
Earlier this month, Amazon reported a 24% year-over-year increase in total viewership of “Thursday Night Football” this season. In comparison, the Wild Card game between the Cleveland Browns and Houston Texans averaged 29.2 million viewers across various platforms, making it the most watched Saturday NFL Wild Card game on NBC since 2014. However, these numbers do not take into account other streaming platforms that were also available for viewing at the time.
The move by Amazon comes after Tuesday’s announcement from Disney’s ESPN, Fox Corp., and Warner Bros Discovery that they would jointly launch a sports streaming platform. Warner Bros Discovery is also the parent company of CNN.