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In the upcoming season, Amazon Prime will gain exclusive streaming rights to an NFL playoff game, further expanding their grip on the league’s programming. The company has already secured 11 years of “Thursday Night Football” rights and hosted the first Black Friday NFL game. Now, Prime Video will have the chance to host a live-streamed NFL playoff game, adding to its growing football offerings.

NBCUniversal’s Peacock previously held exclusive rights to the league’s first live-streamed NFL playoff game, but Amazon Prime will now take over this opportunity. Despite having only one wild-card contest to distribute this season, the NFL has seen a significant increase in viewership on Prime Video. The platform averaged 11.86 million viewers over 16 games, representing a 24% increase from its previous season. With these impressive numbers, it’s clear that Amazon Prime is becoming an increasingly popular destination for NFL fans.

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