Amagi, a global leader in cloud-based SaaS technology for broadcast and Connected TV (CTV), has recently announced the successful showcase of its Zero Slate technology on VIZIO’s WatchFree+ channels. This innovative technology, part of Amagi’s Stream Personalisation initiative, dynamically adjusts the length of ad breaks on a per-viewer basis, eliminating the need for slates or filler content to complete linear ad breaks.
The ‘viewer-first’ personalised approach to digital streaming has already shown positive results, with a more than 20 percent increase in viewership on VIZIO’s owned and operated channels using Zero Slate capabilities. This industry-first innovation by Amagi is paving the way for a more engaging and profitable future for entertainment, as well as enhancing viewer experiences.
Amagi ANALYTICS data indicates that the use of slates to fill unsold portions of ad pods can increase viewer churn by up to 15 percent in today’s Free Ad-supported Streaming TV (FAST) ecosystem. The success of Zero Slate demonstrates that personalising pod length can increase viewer engagement and lead to more high-quality viewing experiences over time. This capability is just the beginning of Amagi’s broader suite of Stream Personalisation capabilities, which aim to offer even more engaging linear viewing experiences.
“We are excited to partner with Amagi on the showcase of their Zero Slate technology,” said Katherine Pond, Group Vice President of Platform Content and Partnerships at VIZIO. “This collaboration with VIZIO reinforces our commitment to enhancing user experiences and delivering personalised content as we expand Zero Slate across more channels.”
Srinivasan KA, Co-founder and Chief Revenue Officer at Amagi expressed gratitude for partnering with a leading industry player like VIZIO to test the impact of Zero Slate technology. He also highlighted the potential of Stream Personalisation to further revolutionize the linear viewing experience.
In conclusion, Amagi’s innovative Zero Slate technology has already shown positive results in enhancing viewership on VIZIO’s owned and operated channels using this new approach towards digital streaming. This industry-first innovation by Amagi is paving the way for a more engaging and profitable future for entertainment while improving user experiences. With its Stream Personalisation initiative, Amagi aims to offer even more personalized linear viewing experiences in the future.
