Andrea Brimmer is the Chief Marketing Officer and public relations officer for Ally Financial, where she plays a critical role in driving brand growth for the company. She is known for her innovative marketing and sponsorship approaches that push the industry forward. In recent years, Brimmer has been at the forefront of promoting investments in women’s sports.
In 2023, Ally Financial made a significant commitment to gender equality in sports with its 50/50 pledge, aiming to spend equally on women’s and men’s sports by 2027. Brimmer furthered this initiative by securing a groundbreaking media deal with Disney and ESPN, dedicating more than 90% of spending to women’s sports. In 2024, Ally became the official banking partner of the USGA and sponsored various women-funded and women-owned media sports properties.
Through Brimmer’s leadership, the Ally logo has gained recognition among sports fans, particularly women’s sports fans who have shown a higher likeability rate and preference for the Ally brand. She has also steered Ally’s streaming strategy, launching successful initiatives such as the “Side Hustlers” reality series that spotlighted women entrepreneurs and investors.
Brimmer’s marketing team has been exploring the use of generative AI to enhance productivity and save costs. By leveraging the Ally.AI platform, marketers have significantly reduced the time required to create content, resulting in improved efficiency. As a result of Brimmer’s efforts, Ally’s brand value has increased by 30%, and its trust score has grown by 10%, as reported by Brand Finance.
