Despite the end of Earth Month, Allen & Gerritsen (A&G) continues to prioritize the planet with a year-round commitment to sustainability. A&G recently unveiled their latest work with The Museum of Science (MOS), a longtime client of the full-service independent and integrated marketing agency located in Boston and Philadelphia.
In 2024, MOS has designated EarthShot as the Year of the Earth, dedicating all their programming to climate change and sustainable living solutions. With over 1,000 programs, activities, and community partnerships planned, MOS is taking a proactive approach to addressing the urgency of climate change.
The challenge for A&G’s creative team was to create a year-long multi-channel campaign that would raise awareness and encourage consistent participation in EarthShot throughout 2024. One of the main obstacles they faced was discussing climate change due to pessimism, polarization, and confusion surrounding the issue. In response, they sought to leverage MOS’ expertise in engaging imaginations and making science accessible to create a campaign that would inspire hope and action.
The recent work from A&G debuted around Earth Day and will continue to be rolled out throughout the year. The campaign defines EarthShot as showcasing remarkable audacious climate solutions currently available, inviting audiences to engage with and explore these innovative ideas. Promotions can be seen across Boston including projections at key locations like Harrison Street, South Station, and Wang Theatre as well as live boards and interactive displays in metro stations bringing hope and action message to a wide audience.
At A&G, sustainability is not just an buzzword but a way of life. They are committed to using their skills and expertise to make a difference in protecting our planet for future generations.
