Adobe, a US software firm, has discontinued its China-tailored software bundle from the mainland market after conducting a business assessment. Despite this decision, the company has reaffirmed its long-term commitment to local clients. Starting on December 3rd, the mainland website will no longer offer the China Photography Plan, which includes popular photo-editing apps such as Photoshop, Lightroom Classic and Photoshop Express. This plan is currently available through a partnership with e-commerce services provider Baozun.
Customers can still purchase the annual plan for 888 yuan (approximately US$125) for up to five years through Adobe’s official online store on Alibaba Group Holding’s Tmall platform until June 1st. However, the Tmall store will stop accepting new subscriptions to the plan.
Adobe has stated that it remains committed to serving Chinese customers through other plans offered under Creative Cloud, their software collection. These include graphic design, video editing, web development and photography software that can be accessed via the web. Individual apps such as Photoshop are still available for users in China through Adobe’s business-oriented plans like Teams and Enterprise, which are available through authorized resellers at different pricing.
The China Photography Plan was initially launched in August 2019 as an option for both professional and amateur photographers and was marketed as Adobe’s first app solution for individual users in China.