Heather Adamson has recently been appointed as the senior vice president of marketing at Acentra Health. In her new role, she will be responsible for leading a team in developing and executing a marketing strategy, as well as creating data-driven frameworks to support the brand, content, digital, and product marketing initiatives. Reporting to Kelly Loeffler, the Chief Growth Officer and Executive Vice President at Acentra Health, Adamson is expected to leverage her expertise in elevating the brand and driving sustained growth through creative storytelling and digital mastery.
Loeffler expressed confidence in Adamson’s abilities, noting her successful track record in helping companies enhance their brand image and achieve growth objectives. As Acentra Health celebrates its one-year anniversary, Adamson’s appointment is seen as a key move to further strengthen the brand’s position in the market. With 20 years of experience in healthcare and technology marketing, Adamson has a proven ability to lead teams in achieving brand and business growth.
Prior to joining Acentra Health, Adamson served in leadership roles at companies such as Integra Connect and IBM, where she played instrumental roles in branding, communications