The CEO of Bell, a Swiss meat processor, spent 13 years expanding the company’s range to include convenience foods such as sandwiches and salads. He recognized the need to diversify as meat substitutes became more popular. However, he believes that cultured meat grown in laboratories will eventually become a part of everyday life.
When reflecting on his apprenticeship as a butcher 50 years ago, the CEO mentioned the challenges of pursuing that career path, especially in terms of societal perceptions. Despite these challenges, he emphasized the importance of promoting the trade and its potential for career advancement to attract more apprentices.
Bell has made significant investments in plant-based meat substitutes and other alternative products to cater to changing consumer preferences. The CEO acknowledges the challenges in terms of taste, naturalness, and price but remains optimistic about the future of these products.
While Bell has expanded globally, the CEO recognizes the importance of focusing on the DACH region (Germany, Austria, Switzerland) for sustainable growth. He remains confident in the company’s future success under the leadership of his successor, Marco Tschanz.
Upon leaving Bell, the CEO plans to start his own consulting company in the food sector and dedicate more time to his passion for motorcycling. Despite facing challenges faced by