FIFA has recently announced a major sponsorship deal with Saudi Arabia’s state oil company, Aramco. The partnership was in the works since last October when Saudi Arabia was named the host of the 2034 men’s World Cup. The agreement extends until 2027 and includes major soccer events such as the 2026 men’s World Cup co-hosted by the United States, Canada, and Mexico, as well as the 2027 Women’s World Cup. The hosts for the 2027 tournament will be chosen next month.
The financial details of the deal were not disclosed but it is believed to be one of the most lucrative sponsorships in FIFA’s history in terms of annual value. It may also cover the new 32-team Club World Cup set to take place in the U.S. next year.
FIFA President Gianni Infantino has developed a close relationship with Saudi Arabia and its Crown Prince Mohammed bin Salman, dating back to before the 2018 World Cup in Russia which was sponsored by state-owned energy company Gazprom. The bidding process for the 2034 men’s World Cup was opened unexpectedly last October, with only FIFA member federations from Asia and Oceania allowed to compete, almost ensuring Saudi Arabia’s victory. Saudi Arabia was confirmed as the only candidate by the end of the bidding process that same month.
Furthermore, this partnership with Aramco further cements FIFA’s ties to Saudi Arabia as it continues to grow its presence within
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