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SNA Displays, a leading provider of sports and entertainment digital signage solutions, has appointed Barbara Barry as its new director of sales for the sports division. With over 20 years of experience in collegiate and professional sports digital signage, Barry brings a wealth of knowledge and expertise to the company’s headquarters in New York.

Prior to joining SNA Displays, Barry worked at ANC for nearly two decades, where she held senior director positions in venue services and project management. Her portfolio includes managing over 150 clients and working closely with the National Basketball Association on various projects, including the NBA All-Star weekend and the NBA Bubble during the COVID-19 pandemic.

Jason Helton, the executive vice president of SNA Displays, believes that Barry’s extensive experience will be instrumental in elevating the company to new heights as their presence in sporting venues continues to expand rapidly. He is excited to welcome her to the team and is confident in her ability to contribute to their growth and success.

Barry holds a B.A. in Economics from Fordham University and enjoys participating in competitive sports activities in her free time, which demonstrates her passion and dedication to both personal and professional pursuits within the sports industry.

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