Volkswagen is expanding its electric vehicle (EV) offering in China with the new ID.UX sub-brand, targeting new customer groups. The brand combines Volkswagen’s traditional virtues with a design DNA focused on lifestyle. The first model under the ID.UX brand, ID.UNYX, is set to debut in 2024.
To foster innovation, Volkswagen is strengthening its local development ecosystem in China by increasing localization efforts and bolstering its production, development, procurement, and battery production capabilities in the country. By the end of the year, the number of employees at the R&D site in Anhui is expected to reach 3,000 experts. Chinese partners like XPENG, Horizon Robotics, and Thundersoft will be involved in the development process early on.
Volkswagen has also formed joint ventures with Horizon Robotics and Thundersoft to develop innovative systems for autonomous driving, infotainment, and connectivity. These partnerships aim to enhance Volkswagen’s offerings in China and cater to the evolving needs of customers in the region.
The ID.UX brand features a modern exterior design and a driver-centric interior with a new display and operating concept (HMI) aimed at young customers. The brand-specific features include a focus on lifestyle that appeals to younger generations who prioritize technology and convenience over practicality.
ID.UNYX will be the first model under the ID.UX brand to debut in China next year. The company aims to capture market share by offering unique products that cater to specific customer needs.
Volkswagen’s expansion into China represents an opportunity for growth as more consumers are shifting towards EVs and sustainable transportation solutions.
In conclusion, Volkswagen’s expansion into China with its new electric vehicle sub-brand ID.UX represents an exciting opportunity for growth as more consumers shift towards EVs and sustainable transportation solutions. The company is strengthening its local development ecosystem by investing in production, development, procurement, and battery production capabilities while collaborating with Chinese partners like XPENG, Horizon Robotics, and Thundersoft to develop innovative systems for autonomous driving
