The Olde Open Window, a small business that specializes in antiques and home décor, opened its doors 14 years ago in downtown Brainerd. This week, we visited the store to learn about how it has grown and changed over the years. The store’s owner, Lynda Boyd, shared with us her journey of expanding and evolving her small business.
In only six months after opening, Boyd seized an opportunity to expand the store by emphasizing the importance of adapting to the market demands and being able to envision the potential of the business. Over time, The Olde Open Window has transformed into a thriving retail space that serves as a beacon of success for other small businesses in the area.
The sense of community among small businesses in Brainerd Lakes Area is evident as businesses support each other and refer customers to one another. Word-of-mouth marketing has been key to the success of The Olde Open Window. With a strong following on social media and a loyal customer base built over 14 years, Boyd credits this strategy for their growth.
Boyd shared that many aspiring business owners seek advice and inspiration from their experience and growth at The Olde Open Window. With 20 local businesses featured in the store, it serves as a guiding light for other entrepreneurs looking to start or grow their own businesses in Brainerd Lakes Area. Their longevity and commitment to excellent customer service have established them as a cornerstone of the local business community.
