At NAB Show 2024, Amazon Web Services (AWS) is making waves with the implementation of live cloud-powered production workflows. This technology, which has been recently utilized by the NHL, showcases the capabilities of AWS in AI with over 30 generative AI demonstrations in their West Hall booth.
Through partnerships with sports organizations, AWS has gained valuable insights into cloud production and the utilization of AI in the industry. Julie Souza, Global Head of Sports for AWS, is excited to share these learnings with industry professionals at this year’s NAB Show and demonstrate the potential of AI and the innovations it can bring to live sports production.
With a focus on innovation and collaboration, AWS is at the forefront of transforming the way live sports are produced and consumed. They are eager to showcase their advancements in cloud production and AI to a broader audience and highlight how these technologies can revolutionize the industry.
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