As the national president of Cia-Agricoltori Italiani, Cristiano Fini has stressed the need for collective action to preserve and revitalize the economic, social, and cultural value of the Italian wine sector. Worth approximately 30 billion euros, this industry is facing challenges such as a decline in consumption, the impact of climate change on yields, and inflation affecting spending.
Fini highlighted that despite Italy surpassing France as the top wine producer after nine years, consumption is decreasing by 3% annually. He also pointed out the negative effects of escalating attacks and criminalizations, such as proposed labeling regulations and health warnings on bottles, as well as potential limitations on support and sponsorships. This has led to misinformation and alarmism, blurring the line between responsible consumption and abuse.
At Vinitaly, the wine exhibition at Veronafiere, Fini emphasized the importance of pushing for EU policies that support wine promotion, combat alcohol abuse, and avoid overly restrictive measures that could harm wine communities and territories. He emphasized the strategic importance of this sector not only economically and in terms of employment but also socially and culturally as it represents traditions, customs, history, and landscapes of regions across Italy.
In conclusion, Fini underscored the need to enhance the value of every aspect of the wine supply chain from vineyards to wineries in order to sustain and grow this vital sector that contributes significantly to Italy’s economy.
