New Self-Service Technology in Amazon Fresh Stores: The Dash Cart Replaces ‘Just Walk Out’ for Better Shopping Experience

Amazon Fresh stores in the United States are undergoing changes to their self-service technology. The company has decided to eliminate its “Just Walk Out” technology, which allowed customers to pick up items and leave without waiting in a checkout line. Instead, Amazon is introducing the “Amazon Dash Cart” at these stores. With this new technology, shoppers can grab an item, scan it, and place it in the cart. Payments are made automatically, allowing customers to skip the checkout line.

According to Jessica Martin, an Amazon spokesperson, the company has spent time redesigning Amazon Fresh stores to provide a better shopping experience for customers. Customers had requested features like easily finding products and deals, viewing their receipts while shopping, and understanding how much money they saved. The Amazon Dash Cart aims to provide all these benefits and more.

The news of Amazon discontinuing the “Just Walk Out” technology at Amazon Fresh stores was first reported by The Information. Despite this change, Amazon is keeping the “Just Walk Out” technology at Amazon Go stores and smaller Amazon Fresh stores in the U.K. The company opened its first cashier-less physical grocery store outside the U.S. in London in 2021.