Blake Beerntsen, who has been in the candy business for most of his life, shared that despite rising cocoa prices, customers are unlikely to stop purchasing chocolate altogether. While some specialty chocolates have seen a slight increase in price, customers like Ann Smith admitted that they might adjust the contents of their Easter baskets if prices continue to rise. However, other customers, Molly and Julia Gutowski, shared that they wouldn’t be deterred by price increases.
According to CNBC, cocoa futures contracts for May deliveries have hit record highs. Blake noted that fluctuations in prices are normal and something he has experienced before. Despite the potential for increased chocolate prices during the Easter season, Blake reassured customers that they shouldn’t fear for the availability of their favorite Easter chocolates at Beerntsen’s.
Blake explained that their bulk chocolate prices are contracted for a year, so any price increases wouldn’t affect them until later in the year. He also highlighted that Easter is a chocolate-centric holiday and encouraged customers to visit Beerntsen’s for all their chocolate needs. The store remains open daily to accommodate last-minute purchases.
