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According to behavioral health expert Jeff Dismukes, the three digits 988 have the potential to save a life. In addition to providing support during crisis situations, 988 can also help individuals connect with services in their community. Dismukes believes that this number has the potential to save even more lives, especially with the airing of a public service announcement (PSA) during the Super Bowl.

The Department of Mental Health and Substance Abuse Services has produced a PSA titled “Fake” that will be aired during the Super Bowl. The goal of this PSA is to bring attention to mental health and suicide among men. The message is to remind people that they do not need to hide their emotions and that help is available. Dismukes believes that the timing and platform of the Super Bowl will help reach a larger audience and promote discussions about mental health in a unique way.

Dismukes emphasizes the importance of reaching out for help and praises the positive impact that the ad can bring. He encourages people to access the right resources at the right time, as this often leads to positive outcomes. Oklahoma is setting an example for the rest of the nation in normalizing mental health and taking steps to address behavioral health issues.

By calling or texting 988, individuals can connect with trained professionals who can help them access the right resources in their community. If you want to learn more about the PSA or 988, you can find more information on the Department of Mental Health and Substance Abuse Services website.

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