With the San Francisco 49ers earning access to marketplace in Mexico as component of the NFL’s initial activation of its International House Promoting Locations (IHMA) plan and playing an International Series Game in Mexico City, the 49ers social group executed a dynamic digital campaign surrounding the team’s activations in Mexico.
The campaign is now getting recognized for its accomplishment by the Sports Business enterprise Journal, which has nominated the 49ers for the SBJ 2023 Award – Most effective in Sports Social Media.
The 49ers digital group created a range of content material formats, such as video, photography and graphics, in addition to collaborating with a quite a few content contributors across sports, music and style to efficiently attain new audiences. The Mexico content material series was a crucial element to a broader media and marketing tactic aimed at developing the 49ers brand in Mexico and strengthening the partnership involving the organization and the Mexican Faithful.
As a outcome of the season-lengthy campaign, the 49ers effectively expanded Spanish language channels by a net 30,000 followers across Twitter, Facebook and Instagram, even though creating much more than two.three million engagements, more than 29 million impressions and yielded an engagement price of eight.two %.
