The Super Bowl LVIII was a historic event that set new records in various ways. From the NFL’s perspective, the most significant achievement was that it became the most-watched telecast in the history of television. With an average of 123.4 million viewers across all platforms, including CBS, Paramount+, Nickelodeon, Univision, and CBS Sports and NFL digital properties, including NFL+, it surpassed last year’s record by seven percent.
The game between the 49ers and Chiefs, which the Chiefs won in overtime, was watched by more than 200 million people at some point during the broadcast. However, with a total population of 340 million Americans, it begs the question of what the other 140 million people were doing during the game.
The historic viewership numbers set a new standard for television broadcasts and reaffirmed the Super Bowl’s status as one of the most-watched events in the United States. This milestone underscores the immense popularity and cultural significance of the Super Bowl, solidifying its place as a premier television event.